PTP Fit In-Store App

Interactive solution for PTP, the pinnacle of train-anywhere fitness gear brands.


PTP have been designing train-anywhere fitness products and accessories for over 10 years. In that time their catalogue has grown to almost 100 unique products. White Rabbit was approached to design an in-store interactive app for demonstrating the many use-cases for each product. Alongside a gallery and product description for each product, the app holds a catalogue of almost 700 unique workout videos.


1. UI and UX design

2. Back-end & database architecture

3. Custom cloud-hosted CMS for content updates

4. Unique always-on solution ensures app works even if internet temporarily disconnects

5. Industrial wireless internet connectivity solution

6. Fleet tracking and maintenance

Version 1 Launch

By collaborating directly with PTP's in-house design team, we were able to wireframe and then design a slick front-end UI. Design iterations were tested internally before version 1 officially launched in the brand new Rebel RCX Doncaster (VIC).

Feedback was gathered in order to hone the design and plan for future deployments.


— New features were added, including quick-searching for a product via an integratedbarcode scanner

— PTP's In-Store App solution was expanded to Rebel stores across Australia's east coast

— As demand grew for PTP's products, the first international unit was deployed to Quebec, Canada

— The app now has multi-lingual support for international markets (French is the official language of Quebec)

The project is continually developing in accordance with new requirements and market expansion. We've loved every minute working with the awesome team at PTP and cannot wait to see what the future holds for them!

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